The LOTRO Creator Program Has Arrived!

The Creator Program for The Lord of the Rings Online is an official initiative by Daybreak Games to support and empower creators who bring the world of LOTRO to life. Whether you are creating epic guides, diving into class creation videos, exploring lore, or sharing your adventures through video and streams this program is built to help you grow!

This is the first official round of the Creator Program. Spots are limited, and while many applicants may meet the base requirements, acceptance is not guaranteed. We’re prioritizing active, engaged creators who align with the goals of the program and can help us shape the future of the LOTRO community.

If you're accepted, you’ll gain access to tools, rewards, and exclusive opportunities to create alongside a growing network of passionate LOTRO content creators.

Why We’re Doing This

We know that creators are a vital part of LOTRO’s continued growth. Whether you’re diving into new expansions on Twitch, theory-crafting on YouTube or sharing your favorite moments on TikTok, your content brings the world of LOTRO to life for new and returning players alike.

This program is designed to give back to the community that’s helped us grow, by offering meaningful support, cool tools, and unique opportunities to create, share, and collaborate.

What’s the Goal?

The LOTRO Creator Program isn’t just about boosting content, it’s about building an ecosystem. Our goal is to create a consistent, rewarding experience for creators who help showcase the depth, complexity, and magic of LOTRO. Whether you're creating guides for new players or streaming the latest epic raid, we want to help you grow your reach and equip you with in-game resources, exclusive swag, promo codes, early access content, and more. Specific benefits, campaigns, and opportunities are not guaranteed for any particular creator and may change, be limited in quantity, or be discontinued at any time.

We’re committed to highlighting diverse voices and supporting creators of all sizes from those just getting started to longtime veterans of the game.

Who can apply?

  • Creators aged 18+ (or the age of legal majority in your place of residence, if higher)
  • Content makers generating at least 15 pieces of content in the last 90 days across at least three categories (Streaming, Writing, Long-form Video, Short-form Video, Podcasting, Social Reach)
  • Must be in good standing in the LOTRO and broader Lord of the Rings community

Content Creator Program Requirements

These are the minimum requirements for entry into our program. You must be able to fulfill at least three of the content criteria listed below. For example: If you create TikTok videos but don’t stream, you may still apply.

If you write articles or cosplay, you can still apply—as long as you meet at least three of the listed requirements.

General Guidelines

  • You have created content at least 15 times in the last 90 days. “Content” means anything you produce and share to entertain, educate, engage, or build an audience.
  • You are in good standing within The Lord of the Rings Online communities.
    Any violations of Daybreak Game Company policies or LOTRO rules will disqualify you. If you apply and are found to have active violations, your application will be rejected.

Eligible Content Types (must meet at least 3):

  • Streaming:
    • Streamed at least 15 times in the last 90 days
    • VODs must be viewable
    • Must average 15+ concurrent viewers
  • Social Short-Form Video Content:
    • Posted at least 15 videos in the last 90 days
    • Platforms include TikTok, YouTube Shorts, Instagram Reels, etc.
  • Writing:
    • Written at least 6 articles in the last 90 days
  • Long-Form Video Content:
    • Produced at least 6–9 videos, each 15 minutes or longer, in the last 90 days
  • Podcasting:
    • Produced at least 6 podcast episodes in the last 90 days
  • Social Media Reach:
    • Have at least 5,000 combined followers across all platforms
    • Posted at least 15 Social posts in the last 90 days
    • X, Bluesky, Instagram, Facebook, Threads, Other

The LOTRO Creator Program

The Creator Program for The Lord of the Rings Online is here to support content creators who bring the world of LOTRO to life through guides, streams, character builds, roleplay, and quest-delving chaos.

We know how much work goes into crafting content. Whether you are helping new players navigate Archet or diving into higher tier raids with your community, your voice matters and we want to support it.

What You Get as a Creator

Approved creators receive a variety of tools and rewards to help make their content more impactful and sustainable. Benefits are provided at Daybreak’s discretion, are not guaranteed for any particular creator or period, and may be modified, limited, substituted, or discontinued at any time:

  • Full access to all quest packs and expansions through the most recent release
  • At least one Valar at a level of content to support the content we are highlighting
  • Monthly VIP account status
  • LOTRO Points each month for in-game use
  • Content Pack Codes to give away to your audience
  • Access to promo content and preview codes for upcoming expansions (based on pitches or plans)
  • Opportunities to be featured in official LOTRO social media, newsletters, or livestreams

Benefits have no cash value and cannot be transferred, sold, exchanged, or refunded. Daybreak may modify or discontinue any benefit at any time. You are responsible for any taxes that may apply to what you receive.

To remain eligible, creators are expected to produce at least 5 pieces of content per month and submit it for review. This helps us amplify your work and keeps the program focused on active creators making an impact. If you consistently do not meet this activity level, or otherwise do not meet program requirements set out here or in applicable Daybreak policies, your eligibility and benefits may be paused or ended.

What qualifies as promo content for new releases?

Creators must pitch dedicated content stream, video, series or lore deep dive aligned with upcoming releases. Approval is required before granting preview codes.

How frequent is content required to maintain benefits?

Minimum 5 approved content pieces per month. Submission and approval via the creator portal is necessary to retain monthly rewards, and content must comply with applicable program and community guidelines.

When can I expect feedback after applying?

Applications are manually reviewed by a small team (usually two people). Responses can take up to one month or more. Confirmation emails will indicate your spot in the queue.

What happens if I violate community rules or become inactive?

Any active violations nullify your eligibility. Benefits can be revoked if, for example, content quality significantly declines, minimum posting requirements are not met for a sustained period, or Daybreak’s Terms of Service, Rules of Conduct, or program content guidelines are breached. Decisions will be made in line with these policies and the Daybreak Content Creator Agreement.

Application Process Open

Ready to join the ranks of the LOTRO Creator Program? Apply now and unlock a world of possibilities!

Apply here

You will be greeted with this page. Fill out everything including linking your accounts to Sideqik in order to apply. 

PLEASE READ!

  • If you do not get a confirmation email please wait to reapply
  • Please make sure all links are connected to your account
  • All applications will be reviewed and receive a response within 30-60 days
  • If you have any issues please visit our Discord
  • By applying this does not mean you will be accepted
  • If you do not submit the correct links or information you will be declined
  • If you do not hear back after the time period please visit us on Discord for more info.

LOTRO Creator Program – FAQ

Program Requirements

What are the requirements to join the program?
Applicants must meet at least three of the following content criteria. We’re looking for creators who actively engage the LOTRO community through gameplay, storytelling, education, or community building.

Examples:

  • If you post LOTRO TikToks but don’t stream, that’s fine.
  • If you podcast, write guides, or even cosplay you're eligible if you hit three categories below.

General Guidelines

  • You’ve created and published content at least 15 times in the past 90 days
  • “Content” includes anything that entertains, educates, or engages viewers about LOTRO
  • You must be in good standing within the LOTRO and Daybreak Games communities
  • Any active suspensions or violations of Daybreak policies will disqualify your application

Eligible Content Types (must meet at least 3):

  • Streaming:
    • Streamed LOTRO 15 times in the last 90 days
    • VODs must be publicly viewable
    • Must average 15+ concurrent viewers
  • Short-Form Video:
    • Posted 15+ short videos (TikTok, YouTube Shorts, Instagram Reels, etc.) in 90 days
  • Writing:
    • Published 6+ articles in the last 90 days (guides, lore, dev theory, etc.)
  • Long-Form Video:
    • Produced 6–9 videos, each 15+ minutes, in the last 90 days
  • Podcasting:
    • Produced 6+ podcast episodes about LOTRO or related Lord of the Rings content in the last 90 days
  • Social Media Reach:
    • Have 5,000+ total followers across platforms
    • Have posted 15+ times about LOTRO in the last 90 days
    • Accepted platforms: X (Twitter), Instagram, Facebook, Threads, BlueSky, YouTube, and international platforms

Application Process

How do I apply?
Fill out the official form on our Creator Portal with your basic info, links to your content, and social profiles.

What happens after I apply?
Our team will review submissions and notify you via automated email from Sideqik with your status.

Didn’t get a confirmation email?
Try relinking your Sideqik account and re-submitting the form.

How long are applications open?
We accept applications on a rolling basis, but high-volume periods may cause brief pauses.

Can I update my application after submitting?
No. Please ensure your information is correct before submitting.

Can I apply as a group or team?
No. Only individual creators are eligible. If you manage a team, each member must apply separately.

How many creators are you accepting?

We will go through phases for open and closing applications. This will allow us to ensure we are properly vetting everyone who applies. For this first open, it is purely based on how many people apply.

What info should I include?

  • Your name and contact details
  • A short summary of your LOTRO content
  • Links to your main content platforms (Linktree encouraged)

Can I reapply if rejected?
Yes, once you meet the qualifications, you’re welcome to apply again.

Having Sideqik issues or missing emails?
Reach out to Sideqik Support through their website's chat feature.

Program Benefits

What do creators receive?

  • Access to all quest packs and expansions through current content
  • At least one Valar at a level of content to support the content we are highlighting along with a level 140 Valar
  • Monthly VIP account access
  • LOTRO Points monthly
  • Promo codes and giveaway keys to reward your audience
  • Opportunities to join upcoming creator showcases or dev collabs

Will everyone receive the same perks?
Most benefits are standard, but some (like preview codes or interviews) are tied to content engagement and pitches.

Can I monetize my LOTRO content?
Yes. You are free to earn income from LOTRO content on YouTube, Twitch, Patreon, etc., as long as you follow Daybreak’s content and community guidelines.

Can I include brand sponsors in my LOTRO content?
Yes, as long as the sponsorship doesn’t conflict with LOTRO or Daybreak. When in doubt, check with our team.

Content Expectations

How much content do I need to make?
At least 5 approved pieces per month to stay in the program and receive ongoing benefits.

What kind of content qualifies?
Streams, gameplay videos, lore breakdowns, class guides, builds, roleplay, event coverage, social posts, etc.

Are there content guidelines?
Yes, and they’ll be provided after you’re accepted. Content must align with Daybreak’s code of conduct.

Is parody or educational content allowed?
Absolutely. Just keep it respectful, community-friendly, and relevant to The Lord of the Rings Online.

Application Outcome

What if I’m rejected? Can I reapply?
Yes. Reapply once you meet the requirements or if your content activity improves.

Why might I be rejected?

  • Didn’t meet minimum content requirements
  • Not enough activity in the past 90 days
  • Violated LOTRO/Daybreak rules or TOS
  • Low engagement or incomplete application

Will applications open again?
Yes. This is an ongoing program, so if you miss one wave, more are coming.

Can I edit my info after being accepted?
Yes. You’ll get details on how to update your profile post-acceptance.

Is this a paid program?
No direct payments are provided. However, creators receive in-game items, content unlocks, codes, VIP time, and other valuable rewards.

How long does membership last?
As long as you're active and in good standing, you’ll remain part of the program.

Communication & Community

How will I know if I’m accepted?
You’ll receive a confirmation email with instructions and account access info.

Where can I ask questions or get support?
Use the official LOTRO Discord to connect with our community and staff.

Will my content be featured by The Lord of the Rings Online?
Possibly! We love spotlighting creators on our socials and in-game channels during events and expansions. Active creators have the best shot.

Can I still join public LOTRO events?
Yes! Creator Program members are encouraged to join and co-stream events, festivals, and dev Q&As.

Where can I give feedback on the program?
Through the Creator Program Discord channel, or by reaching out directly during office hours and community calls.

This is a voluntary program, but we do expect you to meet certain requirements in order to remain an active participant and keep earning rewards