There is no link from the LoTRO Store web page to enable one to purchase game time or quest packs for a friend. It took nearly 15 minutes of drilling down through forum posts to find a link in the Account Support Questions. Two suggestions:
1. Post a stickied link to purchasing for a friend in the LOTRO Store sub-forum (which was the first place I looked).
2. Add a "Buy a gift" link on the LOTRO Market page pointing to http://store.turbine.com/store/turbi...oryID.58516200
I think the original intention was that "LOTRO Store" be for purchases for one's own account and "LOTRO Market" be for purchases for others. Right now the Market link is requiring a login before one can purchase, implying the purchase will be applied to the logged-in account.
With the Christmas shopping season upon us, an easier way for people to give gifts of game time, quest packs, etc would be a good thing for LOTRO and Turbine.
Have a very merry Yule!
Edited to add:
Even the link above does not work to buy a gift - the checkout wants one to create a new account. Ticket created with Customer Support.