I think a lot of people care. And you should too if you value the health of this MMO.
Every time someone brings up the issue of 'pay to win', regardless of what you think of the term or whatever their particular grievance might be, there will be a select bunch of people who dismiss it with comments such as yours.
"Who cares?"
"You don't actually have to buy it"
"It doesn't affect the game"
It's these sorts of dismissive comments which really shows the attitude of players who have just delved into blind loyalty of the game company. In truth, these articles talking about these issues are what people see when googling about the state of this game and it does not give a good impression. When even MassivelyOP stops giving your MMO constant praise then you know you have a problem because face it, what other sites are even talking about lotro in 2019?
It's this sort of attitude that warrants these negative articles being written in the first place.
Everyone knows why this store item exists, everyone knows that the post 100 LI grind is terrible and even the developers admit that it's problematic... Their solution? Simply add a method to buy the grind away without actually fixing the issues at hand to bring a fairer experience to everyone.
It's a common f2p market practice to have a pay wall or grind that you can pay to lessen the burden and fair enough, you need players spending for a game to even be worth keeping online. But of late there has been a myriad of issues that the developers have simply swept under the rug in favor of adding incentives to use the game store, this one being probably the most brazen recently added. The grind has simply gotten worse every update and instead of dealing with the problem firsthand they add yet another way to spend your money.
It doesn't matter whether an individual will buy this store item or not, the fact is if enough people buy it (or hell, if even one person buys it for the price it's set as) it gives the publishers and developers a sign that they should continue this sort of practice.
I don't even blame SSG at this point, I actually pity them... It's common knowledge that Daybreak as a publisher attempts to milk as much as they can from older games that have clearly gone past its prime. But in the long run this will surely kill whatever is left of the otherwise humble and loyal community around this fantastic game... It's kind of sad really because I know the developers probably care about this game, the storyline and world building is consistently excellent considering the dated engine they have to work with. But they're being crushed by restrictive deadlines and more or less forced to bow to this cashgrab mentality... And it certainly shows by looking at these these last few updates.
The sad truth is, you're not even paying for content at this point, you're literally paying for numbers and stats to rise so your character can dish out enough numbers on enemies so you can continue to play the game past a certain level.