It would be nice if individual mounts (including the limited time special ones) could be purchased on the Market and have it delivered as a code so friends could buy mounts for each other the way they can buy TP packs or VIP subs.
Because right now that would be amazing since LOTRO hasn't been running for me for a week and I have half a dozen friends who would love to buy the new Rivendell mount for me so I don't miss the chance to do so.
I'm willing to bet there would be more sales if people could do something like this with mounts, relic packs, LI titles and consumables. Can't tell you how frustrating it was once to need a relic removal scroll but not be able to afford it when my boyfriend could have afforded several but had no way to give it to me.
Just a thought. Other F2P games make it so easy to gift purchase game items (RIFT, for example). I think it would help LOTRO financially if it could do the same, or at least provide codes to be claimed as I mentioned above.