The overall cost for store Item compared to a lot of games are expensive. I have talked to a lot of ex members of my kin and they say that prices to play the game in a reasonable manner has become to much to play. Many are now playing Star wars and the like. A lot of ex members are the younger people and complained that they are priced out of the game. I am of the older generation and always encourage younger members to play but as they have said to compete against there friends and other members to buy the likes of Costumes/War Steed Armour and other what they describe as vitals are to expensive and cant compete so they leave.