The thing with this item, as with many others, is that people were asking for it for ages and stating, "We will pay well for it in the store and you will make money from it!"
So, Turbine created it and put it in the Store, now people are saying, "Oh, we didn't really mean that about paying well for it. We want it cheaper please." Unfortunately, you can't have it both ways. Turbine have to recoup the costs involved in developing this item and you, the people that asked for it, have to pay them.
[center][url=http://forums.lotro.com/showthread.php?18699-How-to-get-help-on-the-Tech-Forums-and-how-to-contact-Turbine][color=gold]How to get help on the Tech Forums and how to contact Turbine[/color][/url]
[color=green]Please reply to the topic or PM me if a solution I posted works for you: The more data I can gather the better I can help.[/color][/center]