I found the Anniversary rewards freepside lacking this year. Nothing is really new or worth working for in my opinion. The rewards creepside I can actually use. Creepside has nothing else for the Anniversary. Doing just regular pve quest collection you can get quite a few tokens to trade. Maybe the drop rate inside the boxes is good to encourage new monster players to come out. Turbine is quite savvy. A creep sale in the store. Nice rewards in boxes = new creeps. Fresh meat for freeps. Let the renown flow like honey. I have seen quite a few accelerator tome buffs on players. Yay store sales = $$$ money. New rank rewards freepside for rank 10 and 13 will also increase action.