I've only seen the Hobbit once, and that was back last December when it first came out in theaters. I remember the company camping out on Weather Top (At least I think they were?) and one of dwarves was teasing Bilbo about goblins and orcs prowling about in the wild. I think he says something like, "There are dangerous things lurking here in the Lone Lands."
Been a while since I've seen the movie, but I could've sworn they mention the Lone Lands. I guess Peter Jackson probably plays Lotro if he put that in the script.