(Testing using steam from the UK)
Typing "LOTRO" into the steam store search will ONLY bring up the Riders of Rohan Heroic edition
Typing "Lord of the rings online" will bring up a load of results, including the free download at the top. The Free to play download on steam is specifically called "The Lord Of The Rings Online".
[SIZE=3][b]Leader of [COLOR="#FFD700"]The Rangers of Eriador[/COLOR], Snowbourn[/b][/SIZE]
[color=#00BF00]Brya, Balthelion, Fyore, Iarngard, Madic, Eoradain, Trystana, Pendalas, Kharmul, Arkunir, Holibrand, Tifridh, Freawyn, Adlanniel, Tiraniel, Lilija, Theda[/color]
[URL="http://www.youtube.com/playlist?list=PL0szyANQhriMn42fCDdke1EMAOcdzmr9v"]Let's Play LOTRO (YouTube Series)[/URL] ~ [URL="https://www.lotro.com/forums/showthread.php?461498-The-Rangers-of-Eriador"]Kin Info/Recruitment[/URL]