8,000 Lotro players (2,000 dye buyers) would = $15,000.00
80,000 Lotro players (20,000 dye buyers) would = $150,000.00 (does anyone think we have less than 80,000 players world wide? And this is just the amount of money made from the 25% of the sample size).
And I'm willing to bet that the majority of people that LOVE the dyes as is won't find that poll.
People are voting... but their wallets cast the final ballot... as I said earlier in the thread... if enough people are buying this, there is no reason they should change it. Initial high prices are a fault of the company. Extended high prices are typically the fault of the consumers.
But look at the numbers you didn't quote. If the 25% from that poll stay true and we have 80,000 LOTRO players world wide, how do you think it sounds for a VP to approach WB and say, "we made $150,000" with a digital dye that, once put into the game, has no recurring expenses to us... but fans want it cheaper... what should we do?"
I would imagine someone gets a bonus and the price stays the same (save a temp sale at some point).
If I were Turbine... I'd hire devs to fix bugs and work on games systems... but I think the same issue arises... someone approaches WB and shows that numbers aren't dropping but fans want the game bugs fixed, so should we spend money to fix the game when we aren't losing money as a result? I'm a frustrated customer and even I have a hard time understanding why they would bother when the money keeps coming in anyway. I do my part to vote with my wallet... but I've had my lapses as other have to (and is evident in that poll and visible in game with people riding around on dyed ponies).
I'm just saying... its no different than our in game AH... if people are willing to pay 300 gold for a symbol, the price won't drop. Once people stop buying, the price comes down. Apparently, the information we are getting is that at least some people are paying... only Turbine knows how many.
I'm annoyed myself riding around on a generic mount but I can't say that Turbine doesn't have a handle on the marketing concept. The poll just backs that up. That's a sizable chunk buying one or two items at to dollar.
First off, your beloved shared storage is account wide. The war steed dyes are NOT account wide, and that's part of the issue. Maybe if you put more thought into your argument, this would have occurred to you.
For those interested:
With the 30% off code available this weekend... dyes can be cheaper if you wish. (you need to spend 3,000 TP to get the 30% off sale)
One way of looking at it... if you were willing to buy a steed for 1995 TP (the dye would essentially be free).
A new steed and 2 dye packs would cost 3,185 TP (enough for the 30% discount). (7 months of VIP bonus points)
After the discount these 3 items would be 2,230. (5 months of VIP bonus points)
I'm sure I'll buy 3k worth of something, but need to check storage, etc. as that is top priority for my TP. Frustratingly, I can't buy more than one toon's vault space... or more than one tier of vault space in a single order... so I may be limited enough that I splurge on a mount/color.
They are going to have to do better than that for me to buy colors.
The 30% discount gives me the price I was looking for. 5 color packs now cost 2100 TP, which more or less equals the price of a class steed. This equals 104 TP per color which is the price people have been asking for in this thread. Granted, you have to purchase them in bulk, and cannot handpick your packages. So people who are only looking to buy a few colors will find no use for this discount offer unfortunately.
For people like me who use cosmetics and dyes in bulk, this price range is quite acceptable. Given that most of my TP was purchased with double bonus points and some comes from my lifetime subscription, I now pay around 14 dollar per character for 5 color packs (=20 colors). This price sounds just fine to me. My characters will have their colored steeds.
Find my Lotro outfits @ www.cosmeticlotro.wordpress.com
I was thinking maybe I was just a cheapskate, but I'm glad to see many others were as outraged as I at the price of the warsteed colours.
I think 595 TP is beyond disgusting when it's per CHARACTER and for just FOUR colours!
If you want me to pay that kind of price you'd better make it account wide and for the whole palette of colours.
I was first so suprised about rohan and war-steeds so i wanted to level as fast as i could from 64 to 85. But when i saw this post i was so disappointed that i've lost my motivation. I don't have anything to level for now. Turbine, do something!
And why is it that the expansion cost 4295 so atleast give us two of the packs with that.
And i wish for rep steed appearances to be available for war-steeds too. Give us a reason for buying them!
Last edited by sahanto; Nov 10 2012 at 09:43 AM.
I loved the Code Masters LOTRO, not Turbine LOTRO.
Also, I was thinking: the color packs are 4 colors each, and there's 5 packs, right? That's 2,975 TP. If they split up the colors and made them each a separate purchase for 150 TP/each, that's 3,000 TP, and thus they'd make more sales. Because then people could get what they wanted and still make the choice if they wanted more. So this works for both the consumer and the marketer: you're cutting the price for individual colors by nixing the bulk - and therefore higher price - but also increasing the amount of overall TP you would spend for all the color packs, as is, by 25 TP. Doesn't seem like much, but it goes a long way.
This would offer the chance for players to build up in-game TP - without purchasing point cards etc - and be able to purchase a few of the colors. However, building up 3,000 TP in-game is far-fetched for most and they would end up spending money to purchase point cards anyway. There are two groups of consumers: those who will make the most of the free aspects of the game, and those who want things when they want them. The way the dye/color packs are priced right now, Turbine isn't really appealing to both groups, just the one. They need to offer an incentive for people who make the most out of the free aspects, which they aren't doing. And maybe I'm right on the money, maybe they don't want to appeal to those consumers because they aren't adding to Turbine's wallet.
As long as marketing meets or nealy meets its sales projections, the regular price will not change.
I would likely spend considerably more TP overall if the the cost per piece was low. As it is I purchased 1 dye pack and 1 skin and am left with a bad taste in my mouth.
So can we get a response to hear if you are at least discussing this issue with the business department?
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