I really think you guys need to just ignore Nick, anyone who starts their arguments with "LOL YOU'RE FUNNY" and other such condescending mannerisms is clearly trolling you.
The fact of the matter is that there is clearly a shared disappointment from a lot of the community (and just because some people don't voice their opinions here doesn't mean they are happy). War Steeds may be a new feature but the cosmetic system is NOT. The prices are considered unreasonable by many, and those who purchased the expansion have every right to challenge it. IF you're happy to pay the current prices then good for you, what do you have to lose if they take on board our advice and lower the prices in time?
Currently the dye packs are out of reach for a lot of players as you can clearly see by the number of plain grey horses in game, it is in Turbine's best interest to listen to their customers and sometimes reducing prices increases profits. Why do you think we have sales? A more accessible product brings more customers. Even breaking it up into smaller payments... sure people might end up buying 4 dyes anyway, but over the course of a certain period, without having to pay such a hefty amount in one go and also giving them the power to chose a selection of colours instead of a selection of shades.
Flat out ignoring customer concerns does not help either party, coming to a more reasonable agreement shows us we are not being taken for a ride and makes us more willing to hand over hard earned money to a respectable merchant.
Just because it's fluff doesn't justify the price tag, something so basic with no alternative ways of acquiring it should not cost more than a VIP is rewarded in a month.
I still can't understand why we didn't get a few basic colours for free initially, not even Sorrel :P