Let me make this argument for you and have done with it. IT IS CHEAPER FOR ME TO BUY GUILD WARS 2 and join all my lost friends in a new experience, than it is to CUSTOMIZE MY FREAKIN' WAR-STEEDS FOR MY CHARACTERS.
It's up to you what you do about this, but you should know that disappointing your loyal fans has real consequences for the survivability of the game.
Hit the nail on the head. At this point, it is literally cheaper for me to go buy a new game entirely than it is to dye my horse. This seems like a reasonable business strategy to you?