No key is required to play LotRO since free-to-play launched. Simply download the client, create an account on the website, log-in and play.
Originally Posted by Magistare
The only time you need a key is if you want to add another subscription to your existing account.
Perhaps you should have tried playing before posting your rant?
[center][url=http://forums.lotro.com/showthread.php?18699-How-to-get-help-on-the-Tech-Forums-and-how-to-contact-Turbine][color=gold]How to get help on the Tech Forums and how to contact Turbine[/color][/url]
[color=green]Please reply to the topic or PM me if a solution I posted works for you: The more data I can gather the better I can help.[/color][/center]