A festival without a parade is like a circus without clowns.
How about adding mini-games like simple card games (classics and/or "magic the gathering" -type), marbles, dice games, LOTR/LOTRO trivia-based games, checkers, backgammon, derivatives of popular board games, ball tosses like you find in the arcades at amusement parks and other games similar to what you find at fairs? Most could be played inside instances and could be solo or multi-player. They could easily be themed after whatever is being celebrated. Prizes could be themed cosmetics and housing accoutrements or festival tokens or... mithril coins! :)
It's the little things that count :)
Dresses have been missing. :(
Creep- side activities either loot drops or token exchanges.
Thank you Catrean/Kitwen